{"id":7703,"date":"2024-06-20T14:06:15","date_gmt":"2024-06-20T14:06:15","guid":{"rendered":"https:\/\/theapsgroup-com-prod.apsmos.com\/innovation-hub\/webinar-how-to-defuse-the-digital-carbon-bomb-2\/"},"modified":"2024-06-21T15:33:36","modified_gmt":"2024-06-21T15:33:36","slug":"webinar-a-generation-of-change","status":"publish","type":"innovation_hub","link":"https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/innovation-hub\/webinar-a-generation-of-change\/","title":{"rendered":"Webinar: A Generation of Change"},"content":{"rendered":"\n<section class=\"post-content\">\n    <div data-aos=\"fade-up\" class=\"container\">\n        <div class=\"post-content__content content-wrap\">\n            <p><span style=\"font-size: 16px;\" data-contrast=\"auto\"> We gathered an exciting panel of experts within the US nonprofit sector to discuss the evolution of this industry, including how to overcome challenges and gain a competitive edge in today&#8217;s landscape. The panel included:<\/span><span style=\"font-size: 16px;\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Johnny Burleson<\/strong>, Principal, Mid-Atlantic,\u202f<strong>Creative Fundraising Advisors<\/strong><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><strong>Kathy\u202fHiggins<\/strong>, Chief Executive Officer,\u202f<strong>Alliance for a Healthier Generation<\/strong><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><strong>Chuck Kaylor<\/strong>, Chief of Staff, <strong>John M. Belk Endowment<\/strong><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><strong>Rob Potter<\/strong>, Head of Strategy and Planning,<strong>\u202fAPS\u00a0<\/strong><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Several factors have affected the market and how donors, both new and regular, decide on who to support with their money and time. The last twenty years have brought so many significant life events and these have largely influenced how people, younger donors especially, view the world. The new generation is completely different to any that have come before, and this means the way in which nonprofits communicate with their audience must also change &#8211; complacency is not an option.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We are over-saturated with advertising noise and so organisations need efficient and effective practices to cut through and engage with their target audience. Storytelling needs to be compelling to resonate and evoke an emotional reaction, whilst remaining transparent and authentic to build those all-important, lasting relationships. Communications need to be omni-channel as our sources of trusted information have now changed, nonprofits need to meet their audience where they are and be able to demonstrate impact and how they are making a difference.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In addition to external marketing activity, the infrastructure of an organisation also needs to be stable and resilient to withstand changing trends over time. This includes things such as having the right board in place and building a culture of philanthropy, to utilising efficient technologies and working with the right suppliers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This is just the tip of the iceberg. To hear further insights on how to thrive as a nonprofit and turn challenges into opportunities, <\/span><span data-contrast=\"auto\">please fill in your details and a member of our team will be in touch with you soon.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At APS, we have already helped a number of partners in this space become more efficient and effective with their marketing activities and operations, and we\u2019d love to help your organisation do the same. Talk to us today, <\/span><strong><a href=\"mailto:hello@theapsgroup.com\">hello@theapsgroup.com<\/a><\/strong><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n        <\/div>\n        <div class=\"share-wrap\">\n            <p class=\"d-md-none\">Share<\/p>\n            <ul class=\"share-options\">\n    <li>\n        <a target=\"_blank\" href=\"mailto:?subject=I want to share this post with you: Webinar: A Generation of Change &amp;body= Hi there, Check out this post https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/innovation-hub\/webinar-a-generation-of-change\/. 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