{"id":3228,"date":"2020-03-16T14:21:00","date_gmt":"2020-03-16T14:21:00","guid":{"rendered":"https:\/\/theapsgroup.com\/bestway-retail-partners-with-aps-group\/"},"modified":"2022-05-16T16:51:52","modified_gmt":"2022-05-16T16:51:52","slug":"bestway-retail-partners-with-aps-group","status":"publish","type":"post","link":"https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/bestway-retail-partners-with-aps-group\/","title":{"rendered":"Bestway Retail partners with APS Group to enhance branded retail environments"},"content":{"rendered":"
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Bestway Retail, owner of the UK\u2019s largest franchised off-licence and convenience chain, has partnered with global marketing services provider APS Group, in order to create and deliver an end-to-end marketing solution for its retail division.<\/p>\n

Under the two-year contract, APS Group will be providing a range of marketing and print services for their Bargain Booze, Select Convenience and Wine Rack brands.<\/p>\n

This will also see APS Group playing a key role in shaping the direction of Bestway Retail\u2019s marketing strategy. Bestway will also be supported by an onsite creative service team and APS Group\u2019s proprietary marketing technology platform \u2013 in addition to ongoing guidance, insight and creative expertise.\u00a0 This partnership will allow Bestway Retail to be even more efficient in co-ordinating point of sale materials for all stores, and will be customizable to meet the individual needs of each location.<\/p>\n

APS Group will also be delivering in-store \u2018web shop\u2019 technology, which allows stores to self-order materials as needed.<\/p>\n

Adam Burnett, Marketing Director of Bestway Retail, said:\u00a0\u201cOur strategic partnership with APS Group has provided us with valuable insight into how we can improve our service to franchised stores and company owned stores. They are just as focused on getting it right first time and on time as we are and they have quickly become an invaluable extension to our team\u201d<\/em><\/p>\n

John Holmes, Executive Director. APS Group, added:\u00a0\u201cWe are delighted to be helping Bestway Retail move forward and grow as a business. We\u2019re proud to be enabling such a recognized\u00a0and valued brand with enhanced in-store experiences for their customers up and down the country.\u201d<\/em><\/p>\n <\/div>\n

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