{"id":3237,"date":"2019-11-01T16:49:00","date_gmt":"2019-11-01T16:49:00","guid":{"rendered":"https:\/\/theapsgroup.com\/aps-group-and-albert-heijn-join-creative-forces-with-new-in-house-agency\/"},"modified":"2022-05-16T16:55:10","modified_gmt":"2022-05-16T16:55:10","slug":"aps-group-and-albert-heijn-join-creative-forces-with-new-in-house-agency","status":"publish","type":"post","link":"https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/aps-group-and-albert-heijn-join-creative-forces-with-new-in-house-agency\/","title":{"rendered":"APS Group and Ahold Delhaize join creative forces with new in-house agency"},"content":{"rendered":"<section class=\"post-content\">\n    <div data-aos=\"fade-up\" class=\"container\">\n        <div class=\"post-content__content content-wrap\">\n            <div id=\"news_1_textbox\" class=\"row\">\n<div class=\"text col-md-6\">\n<div id=\"news_1_textbox\" class=\"row\">\n<div class=\"text col-md-6\">\n<p>With a new in-house agency, they present a shared strategic vision and identity, that was launched on\u00a0<strong>Sunday 29 September<\/strong>.<\/p>\n<p>To help bring Albert Heijn\u2019s\u00a0<strong>customer-first vision to life<\/strong>\u00a0across multiple channels, APS were a natural choice as an experienced in-house agency partner. The\u00a0<strong>award-winning global agency<\/strong>\u00a0won the pitch process against a number of key competitors.<\/p>\n<p>APS have been Albert Heijn\u2019s print management partner since 2017, with a strong working relationship and a\u00a0<strong>keen understanding of the Albert Heijn brand and culture<\/strong>\u00a0already in place.<\/p>\n<p>To mark the occasion, Ahold Delhaize\u2019s Vanessa Hofland flew to the UK to set out a clear vision: Ahold Delhaize<em>\u00a0is revolutionizing their marketing with one unified new team.<\/em><\/p>\n<\/div>\n<\/div>\n<div id=\"news_2_textbox\" class=\"row\">\n<div class=\"col-md-6\"><\/div>\n<div class=\"text col-md-6\">\n<h4>Key shared goals:<\/h4>\n<ul>\n<li><strong>Brand consistency<\/strong>\u00a0\u2013 every campaign asset and piece of marketing collateral, consistent at a campaign and brand level, across every consumer touchpoint.<\/li>\n<li><strong>Decrease time to market<\/strong>\u00a0and the number of people creating assets.<\/li>\n<li><strong>Gain control<\/strong>\u00a0and closer management of multi-channel marketing.<\/li>\n<li><strong>Consolidate<\/strong>\u00a0the number of agencies and\u00a0<strong>deliver cost-savings<\/strong>.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div id=\"news_2_images\" class=\"row\"><\/div>\n<\/div>\n<\/div>\n        <\/div>\n        <div class=\"share-wrap\">\n            <p class=\"d-md-none\">Share<\/p>\n            <ul class=\"share-options\">\n    <li>\n        <a target=\"_blank\" href=\"mailto:?subject=I want to share this post with you: APS Group and Ahold Delhaize join creative forces with new in-house agency &amp;body= Hi there, Check out this post https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/aps-group-and-albert-heijn-join-creative-forces-with-new-in-house-agency\/. Thanks.\" class=\"share-email\">\n            <img decoding=\"async\" src=\"https:\/\/theapsgroup-com-prod.apsmos.com\/wp-content\/themes\/theapsgroup-com\/assets\/dist\/images\/email.svg\" alt=\"email\">\n        <\/a>\n    <\/li>\n    <li>\n        <a class=\"share-twitter\" href=\"https:\/\/twitter.com\/intent\/tweet?text=APS Group and Ahold Delhaize join creative forces with new in-house agency&amp;url=https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/aps-group-and-albert-heijn-join-creative-forces-with-new-in-house-agency\/\" target=\"_blank\" OnClick=\"window.open(this.href,'targetWindow','toolbar=no,location=0,status=no,menubar=no,scrollbars=yes,resizable=yes,width=600,height=250'); return false;\">\n          <span class=\"visually-hidden\">Twitter<\/span>\n          <i class=\"fa-brands fa-x-twitter\"><\/i>\n        <\/a>\n    <\/li>\n    <li>\n        <a class=\"share-linkedin\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/aps-group-and-albert-heijn-join-creative-forces-with-new-in-house-agency\/&#038;title=APS Group and Ahold Delhaize join creative forces with new in-house agency\" OnClick=\"window.open(this.href,'targetWindow','toolbar=no,location=0,status=no,menubar=no,scrollbars=yes,resizable=yes,width=600,height=250'); return false;\">\n          <span class=\"visually-hidden\">Linked In<\/span>\n          <i class=\"fab fa-linkedin-in\"><\/i>\n        <\/a>\n    <\/li>\n<\/ul>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n\n<section class=\"post-images\">\n    <div class=\"container\">\n        <div class=\"flex-wrap\">\n                        <div data-aos=\"fade-up\" class=\"col col-1\">\n                <div class=\"img-wrap \">\n                                        <div class=\"img  bg-cover\" style=\"background-image:url(https:\/\/theapsgroup-com-prod.apsmos.com\/wp-content\/uploads\/2022\/03\/AH-studio.png);\"><\/div>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"post-content\">\n    <div data-aos=\"fade-up\" class=\"container\">\n        <div class=\"post-content__content content-wrap\">\n            <p><strong>APS solution<\/strong><\/p>\n<p>APS Group are in-house agency specialists, the perfect partner for Ahold Delhaize\u2019s new marketing vision.<\/p>\n<p>As a global communications company working in-house with a number of retailers, APS understands the demands of multi-channel campaigns throughout the year. Their teams work closely with a number of lead agencies, with creatives able to quickly immerse themselves in a campaign \u2013 expanding key visuals and concepts and delivering fully-fledged communications, on tight timelines and budgets.<\/p>\n<p>APS provides a unique, one-client touchpoint, taking any brief from concept through to completion and delivery \u2013 whether this is POS and packaging in store, creative concepts, video, photography, design, digital or social media content creation.<\/p>\n<p>Being onsite allows for shorter lines of communication. Creative teams work as one with the client to ensure each campaign\u2019s true potential is realized and value-added at every point of the journey.<\/p>\n<p>The APS creative network globally will support Ahold Delhaize\u2019s onsite team in Zaandaam \u2013 however, support will predominantly come from APS\u2019 Eindhoven creative hub, who have worked closely with the onsite team since day one, to ensure brand and cultural immersion.<\/p>\n<p>\u2014\u2013<\/p>\n<p><strong>Vanessa Hofland \u2013 Ahold Delhaize Studio Director<\/strong><\/p>\n<p><em>Our partnership with APS Group has allowed us to deliver on a vision we have had for some time now: to increase control of our marketing communications.\u00a0<\/em><\/p>\n<p><em>By creating our own in-house agency we give our marketers direct access to and involvement in the creation of their communications, making us more agile, cost-effective and efficient across every channel.\u00a0<\/em><\/p>\n<p><em>We continue to work in partnership with our lead agency TBWA to create campaigns that will connect with our audiences and drive footfall into our stores \u2013 our teams then manage and deliver the execution of these campaigns in-house.<\/em><\/p>\n<p><strong>John Nodding \u2013 APS Group Executive Director<\/strong><\/p>\n<p><em>Our relationship with Ahold Delhaize brings to life the real value of the APS Group proposition. Having worked for Ahold Delhaize as a print partner for many years, we understand their business, their culture, and their goals.<\/em><\/p>\n<p><em>The knowledge and trust built up over this time enabled us to confidently propose an in-house agency solution that would not only meet Vanessa\u2019s new requirements but would also seamlessly connect with the print solution already in place. This further streamlines the end to end marketing production process and enables us to deliver even more value to our client.<\/em><\/p>\n<p><em>The growth of our global in-house agency offering is a key focus for APS as we continue to respond to the needs of our clients.<\/em><\/p>\n        <\/div>\n        <div class=\"share-wrap\">\n            <p class=\"d-md-none\">Share<\/p>\n            <ul class=\"share-options\">\n    <li>\n        <a target=\"_blank\" href=\"mailto:?subject=I want to share this post with you: APS Group and Ahold Delhaize join creative forces with new in-house agency &amp;body= Hi there, Check out this post https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/aps-group-and-albert-heijn-join-creative-forces-with-new-in-house-agency\/. Thanks.\" class=\"share-email\">\n            <img decoding=\"async\" src=\"https:\/\/theapsgroup-com-prod.apsmos.com\/wp-content\/themes\/theapsgroup-com\/assets\/dist\/images\/email.svg\" alt=\"email\">\n        <\/a>\n    <\/li>\n    <li>\n        <a class=\"share-twitter\" href=\"https:\/\/twitter.com\/intent\/tweet?text=APS Group and Ahold Delhaize join creative forces with new in-house agency&amp;url=https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/aps-group-and-albert-heijn-join-creative-forces-with-new-in-house-agency\/\" target=\"_blank\" OnClick=\"window.open(this.href,'targetWindow','toolbar=no,location=0,status=no,menubar=no,scrollbars=yes,resizable=yes,width=600,height=250'); return false;\">\n          <span class=\"visually-hidden\">Twitter<\/span>\n          <i class=\"fa-brands fa-x-twitter\"><\/i>\n        <\/a>\n    <\/li>\n    <li>\n        <a class=\"share-linkedin\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/aps-group-and-albert-heijn-join-creative-forces-with-new-in-house-agency\/&#038;title=APS Group and Ahold Delhaize join creative forces with new in-house agency\" OnClick=\"window.open(this.href,'targetWindow','toolbar=no,location=0,status=no,menubar=no,scrollbars=yes,resizable=yes,width=600,height=250'); return false;\">\n          <span class=\"visually-hidden\">Linked In<\/span>\n          <i class=\"fab fa-linkedin-in\"><\/i>\n        <\/a>\n    <\/li>\n<\/ul>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n\n<section class=\"post-images\">\n    <div class=\"container\">\n        <div class=\"flex-wrap\">\n                        <div data-aos=\"fade-up\" class=\"col col-1\">\n                <div class=\"img-wrap img-wrap-full\">\n                                        <div class=\"img\" style=\"overflow:hidden;\">\n                        <video class=\"bg-vid\" playsinline autoplay muted controls loop>\n                            <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/372617481\/rendition\/1080p?loc=external&#038;signature=f2c064c665a52213810d6c89ed20fb74b183b8b84608e0e7252705b4587dcdaa\" type=\"video\/mp4\">\n                            Your browser does not support the video tag.\n                        <\/video>\n                    <\/div>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>APS Group and Albert Heijn join creative forces with new in-house agency<\/p>\n","protected":false},"author":2,"featured_media":2011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[131],"tags":[],"class_list":["post-3237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.5) - 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