{"id":3241,"date":"2019-04-01T16:13:00","date_gmt":"2019-04-01T16:13:00","guid":{"rendered":"https:\/\/theapsgroup.com\/aps-agency-studio-tv-campaign\/"},"modified":"2019-04-01T16:13:00","modified_gmt":"2019-04-01T16:13:00","slug":"aps-agency-studio-tv-campaign","status":"publish","type":"post","link":"https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/aps-agency-studio-tv-campaign\/","title":{"rendered":"Kylie, APS Group and The Gate team up for Studio.co.uk\u2019s relaunch TV campaign"},"content":{"rendered":"<section class=\"post-content\">\n    <div data-aos=\"fade-up\" class=\"container\">\n        <div class=\"post-content__content content-wrap\">\n            <p>Aimed at working families who want to keep up with seasonal trends without compromising on value, the advert highlights the brand\u2019s department store offering through the latest clothing and homeware looks, as well as pointing shoppers to value-add offerings including Studio.co.uk\u2019s free personalisation service.<\/p>\n<p>From concept and storyboarding through to production, APS Group managed the entire process at its\u00a0<a href=\"https:\/\/theapsgroup.com\/en-gb\/en-gb\/services\/agency-services\/\">in-house creative agency<\/a>\u00a0in Stockport, Greater Manchester.<\/p>\n<p>Commenting about the new look TV campaign, APS Group Group Creative Director said: \u201cIt was important that the TV campaign championed the \u2018wow\u2019 aspects of Studio Retail\u2019s new brand. Our executions needed to be colourful, fun, engaging and reflect the evolution of the brand. The team at APS Group is immensely proud of the TV adverts and we can\u2019t wait to see the reaction to our work.\u201d<\/p>\n        <\/div>\n        <div class=\"share-wrap\">\n            <p class=\"d-md-none\">Share<\/p>\n            <ul class=\"share-options\">\n    <li>\n        <a target=\"_blank\" href=\"mailto:?subject=I want to share this post with you: Kylie, APS Group and The Gate team up for Studio.co.uk\u2019s relaunch TV campaign &amp;body= Hi there, Check out this post https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/aps-agency-studio-tv-campaign\/. Thanks.\" class=\"share-email\">\n            <img decoding=\"async\" src=\"https:\/\/theapsgroup-com-prod.apsmos.com\/wp-content\/themes\/theapsgroup-com\/assets\/dist\/images\/email.svg\" alt=\"email\">\n        <\/a>\n    <\/li>\n    <li>\n        <a class=\"share-twitter\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Kylie, APS Group and The Gate team up for Studio.co.uk\u2019s relaunch TV campaign&amp;url=https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/aps-agency-studio-tv-campaign\/\" target=\"_blank\" OnClick=\"window.open(this.href,'targetWindow','toolbar=no,location=0,status=no,menubar=no,scrollbars=yes,resizable=yes,width=600,height=250'); return false;\">\n          <span class=\"visually-hidden\">Twitter<\/span>\n          <i class=\"fa-brands fa-x-twitter\"><\/i>\n        <\/a>\n    <\/li>\n    <li>\n        <a class=\"share-linkedin\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/aps-agency-studio-tv-campaign\/&#038;title=Kylie, APS Group and The Gate team up for Studio.co.uk\u2019s relaunch TV campaign\" OnClick=\"window.open(this.href,'targetWindow','toolbar=no,location=0,status=no,menubar=no,scrollbars=yes,resizable=yes,width=600,height=250'); return false;\">\n          <span class=\"visually-hidden\">Linked In<\/span>\n          <i class=\"fab fa-linkedin-in\"><\/i>\n        <\/a>\n    <\/li>\n<\/ul>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n\n<section class=\"post-images\">\n    <div class=\"container\">\n        <div class=\"flex-wrap\">\n                        <div data-aos=\"fade-up\" class=\"col col-1\">\n                <div class=\"img-wrap \">\n                                        <div class=\"img  bg-cover\" style=\"background-image:url(https:\/\/theapsgroup-com-prod.apsmos.com\/wp-content\/uploads\/2022\/03\/Neon-screengrab.png);\"><\/div>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"post-content\">\n    <div data-aos=\"fade-up\" class=\"container\">\n        <div class=\"post-content__content content-wrap\">\n            <p>Running throughout April and May, the adverts were directed by Bethan Sellers at The Gate Films and aim to delight and surprise people with fun scenarios that lead into products being showcased and prices displayed all with a sonic \u2018Wow\u2019 taken from the Kylie Minogue track of the same name. They form a key part of increased marketing efforts to drive continued growth by Studio, and will be aired in their first week in marquee ITV spots around Coronation Street on Monday 8<sup>th<\/sup>\u00a0April and Britain\u2019s Got Talent on Saturday 13<sup>th<\/sup>\u00a0April booked by Mediacom Manchester.<\/p>\n<p>Speaking about the new brand and TV campaign, Studio.co.uk Marketing Director said, \u2018\u2018We\u2019re delighted with the TV execution by APS Group for our new\u00a0<a href=\"https:\/\/theapsgroup.com\/en-gb\/en-gb\/services\/agency-services\/\">brand campaign<\/a>, which delivers the consistency and impact we were looking for as we continue to grow awareness of Studio.co.uk as a leading digital value retailer. We\u2019re excited for our customers to see our latest products and to see the effect this has on our ongoing growth\u201d<\/p>\n        <\/div>\n        <div class=\"share-wrap\">\n            <p class=\"d-md-none\">Share<\/p>\n            <ul class=\"share-options\">\n    <li>\n        <a target=\"_blank\" href=\"mailto:?subject=I want to share this post with you: Kylie, APS Group and The Gate team up for Studio.co.uk\u2019s relaunch TV campaign &amp;body= Hi there, Check out this post https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/aps-agency-studio-tv-campaign\/. Thanks.\" class=\"share-email\">\n            <img decoding=\"async\" src=\"https:\/\/theapsgroup-com-prod.apsmos.com\/wp-content\/themes\/theapsgroup-com\/assets\/dist\/images\/email.svg\" alt=\"email\">\n        <\/a>\n    <\/li>\n    <li>\n        <a class=\"share-twitter\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Kylie, APS Group and The Gate team up for Studio.co.uk\u2019s relaunch TV campaign&amp;url=https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/aps-agency-studio-tv-campaign\/\" target=\"_blank\" OnClick=\"window.open(this.href,'targetWindow','toolbar=no,location=0,status=no,menubar=no,scrollbars=yes,resizable=yes,width=600,height=250'); return false;\">\n          <span class=\"visually-hidden\">Twitter<\/span>\n          <i class=\"fa-brands fa-x-twitter\"><\/i>\n        <\/a>\n    <\/li>\n    <li>\n        <a class=\"share-linkedin\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/aps-agency-studio-tv-campaign\/&#038;title=Kylie, APS Group and The Gate team up for Studio.co.uk\u2019s relaunch TV campaign\" OnClick=\"window.open(this.href,'targetWindow','toolbar=no,location=0,status=no,menubar=no,scrollbars=yes,resizable=yes,width=600,height=250'); return false;\">\n          <span class=\"visually-hidden\">Linked In<\/span>\n          <i class=\"fab fa-linkedin-in\"><\/i>\n        <\/a>\n    <\/li>\n<\/ul>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n\n<section class=\"post-images\">\n    <div class=\"container\">\n        <div class=\"flex-wrap\">\n                        <div data-aos=\"fade-up\" class=\"col col-1\">\n                <div class=\"img-wrap img-wrap-full\">\n                                        <div class=\"img\" style=\"overflow:hidden;\">\n                        <video class=\"bg-vid\" playsinline autoplay muted controls loop>\n                            <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/329064904\/rendition\/720p?loc=external&#038;signature=03fd1ab2c326153c0125cc73cdfacb87307c0f70914276508db556e0d514b553\" type=\"video\/mp4\">\n                            Your browser does not support the video tag.\n                        <\/video>\n                    <\/div>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Digital value retailer Studio.co.uk returns to TV screens with a new-look TV campaign created by APS Group and produced by The Gate Films with a soundtrack from Aussie legend Kylie Minogue. The adverts are the first chance for consumers to see Studio.co.uk\u2019s new branding on TV.<\/p>\n","protected":false},"author":2,"featured_media":1948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[131],"tags":[],"class_list":["post-3241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kylie, APS Group and The Gate team up for Studio.co.uk\u2019s relaunch TV campaign - APS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/aps-agency-studio-tv-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kylie, APS Group and The Gate team up for Studio.co.uk\u2019s relaunch TV campaign - APS\" \/>\n<meta property=\"og:description\" content=\"Digital value retailer Studio.co.uk returns to TV screens with a new-look TV campaign created by APS Group and produced by The Gate Films with a soundtrack from Aussie legend Kylie Minogue. The adverts are the first chance for consumers to see Studio.co.uk\u2019s new branding on TV.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/aps-agency-studio-tv-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"APS\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-01T16:13:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theapsgroup-com-prod.apsmos.com\/wp-content\/uploads\/2022\/03\/Studio-Retail-APS-Group-5-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1434\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sarah Nelson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah Nelson\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/aps-agency-studio-tv-campaign\/\",\"url\":\"https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/aps-agency-studio-tv-campaign\/\",\"name\":\"Kylie, APS Group and The Gate team up for Studio.co.uk\u2019s relaunch TV campaign - APS\",\"isPartOf\":{\"@id\":\"https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/aps-agency-studio-tv-campaign\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/aps-agency-studio-tv-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/theapsgroup-com-prod.apsmos.com\/wp-content\/uploads\/2022\/03\/Studio-Retail-APS-Group-5-scaled.jpg\",\"datePublished\":\"2019-04-01T16:13:00+00:00\",\"author\":{\"@id\":\"https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/#\/schema\/person\/6e3c35782e02368e66846933337ffd31\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/aps-agency-studio-tv-campaign\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/aps-agency-studio-tv-campaign\/#primaryimage\",\"url\":\"https:\/\/theapsgroup-com-prod.apsmos.com\/wp-content\/uploads\/2022\/03\/Studio-Retail-APS-Group-5-scaled.jpg\",\"contentUrl\":\"https:\/\/theapsgroup-com-prod.apsmos.com\/wp-content\/uploads\/2022\/03\/Studio-Retail-APS-Group-5-scaled.jpg\",\"width\":2560,\"height\":1434,\"caption\":\"Studio.co.uk TV Campaign\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/#website\",\"url\":\"https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/\",\"name\":\"APS\",\"description\":\"APS website\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/#\/schema\/person\/6e3c35782e02368e66846933337ffd31\",\"name\":\"Sarah Nelson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3ffc3f5a9bf44a7b1c4c853b2cc51a81ce0a29ab16bf8470e9266ec1dffea13d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3ffc3f5a9bf44a7b1c4c853b2cc51a81ce0a29ab16bf8470e9266ec1dffea13d?s=96&d=mm&r=g\",\"caption\":\"Sarah Nelson\"},\"url\":\"https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/author\/sarah_nelson\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Kylie, APS Group and The Gate team up for Studio.co.uk\u2019s relaunch TV campaign - APS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/aps-agency-studio-tv-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Kylie, APS Group and The Gate team up for Studio.co.uk\u2019s relaunch TV campaign - APS","og_description":"Digital value retailer Studio.co.uk returns to TV screens with a new-look TV campaign created by APS Group and produced by The Gate Films with a soundtrack from Aussie legend Kylie Minogue. 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