{"id":3314,"date":"2022-03-01T13:03:45","date_gmt":"2022-03-01T13:03:45","guid":{"rendered":"https:\/\/theapsgroup.com\/work\/philips-referral-mailings\/"},"modified":"2023-10-03T15:42:46","modified_gmt":"2023-10-03T15:42:46","slug":"philips-referral-mailings","status":"publish","type":"work","link":"https:\/\/theapsgroup-com-prod.apsmos.com\/en-us\/work\/philips-referral-mailings\/","title":{"rendered":"Philips"},"content":{"rendered":"\n\n
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Discover<\/h4>\n

For a number of years, we have worked with Philips to produce and mail their referral marketing communications, delivering between 100-200k customers pieces per month across their lifeline, well-being and professional healthcare divisions.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Design<\/h4>\n

Philips asked us to look at innovating their existing direct mail packs, as it was felt that they had become outdated in their creative execution and customer impact.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Deliver<\/h4>\n

We suggested a new design each month, including a tactile and eye-catching pop-up self-mailer, something Philips had not previously tried before. The mailer had a soft touch coating to add interest when picked up by the respondent.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Develop<\/h4>\n

Harnessing our extensive vendor base, we were able to deliver production cost savings of over $3.5k, as well as giving Philips new options for their direct mailing. Through their monthly A\/B testing, we are working with Philips to use insights gained to further improve response rates.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Share<\/p>\n